Making sure your website has the right content to attract and convert clients is essential in today's competitive legal marketplace. There is a balance in providing enough information to satisfy those visitors conducting research on their legal issues without overwhelming your site visitors with too much legalese.
While search engines will require you to include the right keywords to show up in online searches, you also have to write all web copy to reflect the right voice for your firm and branding.
Most firms struggle with practice area pages and making sure they divide out the topics appropriately. Your site visitors do not want to have to dig through and read about generalities anymore. They are searching for specific answers and you need to make sure they can easily access the exact information they seek.
For a free website audit and proposal to improve your copy, please email us at firstname.lastname@example.org.
SEE AN EXAMPLE OF WEB COPY PROJECT FOR A LEADING LEGAL CASE MANAGEMENT COMPANY (all website copy completed by Marlet Edwards of Scroll, LLC)